A documentary about uniting mankind, one bottle of soap at a time. “Dr. Bronner’s Magic Soapbox” is a quirky documentary about a socially responsible company and the family that runs it. Dr. Emanuel Bronner was a master soapmaker, self-proclaimed rabbi, and, allegedly, Albert Einstein's nephew. In 1947, after escaping from a mental institution, he invented the formula for 'Dr. Bronner's Magic Soap,' a peppermint-infused, all-natural, multi-purpose liquid that can be found today in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called 'The Moral ABC,' designed, in his words, 'TO UNITE ALL MANKIND FREE!'

 With a background in art, comedic performance, and documentary, director Sara Lamm finds the bittersweet upside of a complicated, sometimes painful, family story. Moving back and forth between archival footage of Dr. Bronner and contemporary footage of his son Ralph (AKA The Son of The Pope of Soap), the film captures four generations of soapmakers and the inspiring legacy of the counterculture’s favorite cleaning product.