Watch Joanna's behind-the-scenes video from her sexy PETA photo shoot, and find out why animal rights is so important to her.

NBA star Amar'e Stoudemire makes a play for animal rights in his two anti-fur ads for PETA. See behind-the-scenes footage from Amar'e's photo shoot and find out why animals are important to him.

Rich Roll, an ultra-endurance vegan athlete, discusses training and nutrition tips with Lisa Lange, PETA's own triathlete in training. Find out what inspired Rich to go vegan, and hear how this decision has had a positive impact on his life.

Eva Mendes goes behind the scenes at the international fur trade and exposes the cruelty involved in killing animals for their skins. Find out why Eva will never wear fur!

Eva Mendes shares why she cares so much about animal rights.

This Thanksgiving, one honest little girl tells it like it really is—for turkeys—when she is asked to say grace around her family's dinner table.

Go behind the scenes at the Linkin Park and Dead By Sunrise frontman's PETA photo shoot and find out why he's baring his skin to help animals keep theirs.

For more than eight months in 2009, a PETA investigator worked undercover inside the laboratories of the University of Utah in Salt Lake City and documented the misery and suffering of animals confined there.

Watch as Christian Serratos bares all for her sexy PETA "I'd Rather Go Naked Than Wear Fur" ad, and find out why the Twilight star couldn't wait to pose naked to help animals.

Watch as the U.S. Olympic snowboarder explains why she wanted to star in PETA's "Save the Seals" ad series, how she feels about Canada's cruel seal slaughter, and what you can do to help put an end to it.

Ryan Tedder from OneRepublic talks about the great numbers of animals without homes and what you can do to make a difference.

Go behind the scenes at Animal Collective's "Save the Seals" photo shoot for PETA and find out why the band is speaking out against Canada's cruel annual seal slaughter.

Watch as the Rita Rocks star explains why she wanted to star in PETA's "Save the Seals" ad series, how she feels about Canada's cruel seal slaughter, and her advice for anyone who thinks fur is fashionable.

Go behind the scenes at Rachael Leigh Cook's "Save the Seals" photo shoot for PETA and find out why the actor is speaking out against Canada's cruel annual seal slaughter.

Go behind the scenes of Twilight star Christian Serratos' "Save the Seals" photo shoot for PETA and find out why the actor is speaking out against Canada's cruel seal slaughter.

To raise awareness of Canada's cruel annual seal slaughter, we've enlisted the help of some famous faces. Watch as Holly Madison, Natalie Dreyfuss, Kelly Osbourne, Jayde Nicole, Animal Collective, Christian Serratos, Rachael Leigh Cook, Jennie Garth, Steve-O, Perez Hilton, and Hannah Teter pose for PETA's 'Save the Seals' ad series.

Go behind the scenes at Jennie Garth's "Save the Seals" photo shoot for PETA and find out how the actor and mother of three feels about animals and why she's speaking out against Canada's cruel annual seal slaughter.

Find out why Kelly Osbourne is speaking out against Canada's cruel seal slaughter by posing for PETA's "Save the Seals" ad series and how the singer feels about wearing fur.

Find out why celebrity blogger Perez Hilton is speaking out against Canada's cruel annual seal slaughter by posing for PETA's "Save the Seals" ad series, how he feels about fur, and what you can do to help animals.

In her new book, The Kind Diet, actor and activist Alicia Silverstone explains her reasons for switching to a vegan diet, describes the many positive effects it has had on her life, and shares her favorite recipes!