TRANSCRIPTION: [A special message to retailers from Mark Waid] [about the 5 for 500 program] [and putting HEXED on MySpace for free.] A special message to retailers from Mark Waid about the 5 for 500 program and putting HEXED on MySpace for free. Almost exactly a year ago BOOM! Studios made history by simultaneously debuting our comic NORTHWIND in comic shops and online at MySpace Comic Books. While some of the people doubted the effectiveness of this promotion we saw a complete sell out of issue #1 and we saw a 30% increase between issues #3 and #4. [sales went up 30%] We sold more copies of issues #4 than we sold of issues #3. What this means is that fans who didn't have a chance to buy issue #3 on the stands, went out and bought issue #4. The only exposure they had to issue #3 and previous issues was on the MySpace Comic Books page. In 25 years of comics I can't htink of another time I've seen that sales of a mini series like that go up. There has to be something else to it and in this case it was the online promotion. We listened to your feedback on the NORTHWIND promotion, so we made a big decision. [5 extra copies] [top 500 retailers] We're sending five extra copies to the top 500 stores in the country to sell, to maximize your profits, to put in the hands of more customers. [5 for 500] We're calling it our "5 for 500" promotion." [HEXED #1 completely returnable] [3% reorder incentive on all issues] On top of that were making HEXED #1 completely returnable. We're also offering a 3% reorder incentive on issue #1 and all ensuing issues. HEXED #1 hits stores and MySpace Comics on January 7th. Be there. [Big. Bold. BOOM!] -END-

TRANSCRIPTION: BOOM! Studios: the cure for your secret crisis blues! [a special message from Mark Waid] Hi I'm Mark Waid, Editor-in-Chief of BOOM! Studios. I love big company superhero crossover events as much as any fan. I've written more than my share of them. There's a party that just wants the one comic that is its own story. [HEXED is that comic] HEXED is that comic. On January 7th our new miniseries HEXED debuts. HEXED is a four issue mini series by writer Michael Alan Nelson and drawn by newcomer Emma Rios, and is colored by Chris Peter and it looks gorgeous. The advanced reviews on HEXED have been unlike anything I've seen since I've been Editor in Chief at BOOM! ["HEXED is the new BUFFY" - The Express Times] ["HELLBLAZER by way of JJ ABRAMS' ALIAS" - CBR] Comic Book Resources called HEXED "HELLBLAZER by way of JJ Abrams' ALIAS." My favorite, the guys at the site Comics and Other Imaginary Tales, are offering a money back guarantee on issue one, and that got us thinking. We believe in this book and if fan websites are so enthusiastic that they're willing to put their money where their mouth is, then we're going to do it to. We're going to start shipping extra copies, to retailers, at no cost to them. [five extra copies] [top 500 retailers] That's right: we're sending five extra copies to the top 500 stores in the country. [5 for 500] We're calling it our "5 for 500 promotion." But even in this 5 for 500 program, we can put all these extra copies on the racks, with a hundred percent of the profits going to the retailers, we still need to get the word out on what a great book HEXED is, so we're teaming up with MySpace again. Almost exactly a year ago BOOM! Studios made history by simultaneously debuting our comic NORTH WIND in comic shops and online at MySpace Comic Books. Today I am excited to announce that BOOM! Studios is doing that again. [January 7th, HEXED #1 debuts] [read it for free] [ http://myspace.com/comicbooks ] On January 7th HEXED #1 hits comic shops across the nation, at the same time, you'll be able to read it on MySpace Comic Books for free. Each issue after that will be in stores and online on the same day. To the comic fans out there who have never read a BOOM! book before? This is the one for you. We encourage you to try it before you buy it with HEXED #1, we encourage you to try it online, and if you like it, we want you to go into comic shops and buy a copy. Now to our retail partners: we listened to your feedback on the NORTH WIND promotion. With that in mind we're making HEXED #1 completely returnable. We're doing this promotion because we really believe in this book. We're taking this risk because we really believe in this book. Join us for a different kind of comic book event. HEXED #1 hits stores and MySpace Comics on January 7th. Be there. [Big. Bold. BOOM!] -END-

Issue #2 of BOOM! Studios NORTH WIND is here! This new five issue mini-series from the creator of the ABC TV show TRAVELER and the film 8 BELOW, David DiGilio. NORTH WIND #2 hits stores February 6th and each issue will be available FREE on MySpace Comic Books! With interior art by Alex Cal. Get it at your local comic book store! Call 1-888-COMIC BOOK to find the shop nearest you!

Description: BOOM! Studios presents NORTH WIND - the new five issue mini-series from the creator of the ABC TV show TRAVELER and the film 8 BELOW, David Digilio. NORTH WIND #1 hits stores January 4th and each issue will be available FREE on MySpace Comic Books! Cover art is by Andrew Huerta with interior art by Alex Cal. Get it at your local comic book store! Call 1-888-COMIC BOOK to find the shop nearest you!

Writer of DC's 52 and KINGDOM COME to Make His Kingdom at BOOM! www.boom-studios.com