The Pepsi Stuff promo shows Justin Timberlake being drawn toward a woman and somehow pulled through space, off the ground, by some magnetic force. He crashes and gets beat up by his strange experience being pulled through space and having close and sometimes painful encounters with immovable objects and experiencing near misses with death. The campaign is to promote free stuff from Pepsi, like free MP3 downloads or even giant flat screen TV’s. Justin Timberlake music is one of the free MP3 downloads.