Christina's latest fragrance, Inspire, launches on 1st September 2008. It has been created to bring a little of her self-assured confidence and sexiness to every woman's life. A fragrance that will remind you not to drift along with the crowd, but will inspire you to stand up for what you believe in and strive for your dreams. Inspire is a beautiful white floral fragrance, twisted with colorful fruit notes, that is classic and enduring. In the campaign top director, David LaChapelle captured the essence of this new fragrance by taking a modern approach to the Pop art style of the '60's and '70's. Inspired by Tokyo at night he creates a colorful work that is full of energy and fun.