Taken from the album, Sworn To A Great Divide Bjorn 'Speed' Strid explains plotline: "This director [Daniel Larsson] contacted us, and he had a tricky concept for the video... His idea was that the whole band would be locked inside these speakers and amps, and this girl's walking her dog and she finds the speakers and amps in the bushes. She gets addicted to the music that comes out, and she wants to present it to the world — but we're working against her, tumbling around in the speakers. It's actually quite cool."