Beautifully haunting, dark rockers Southern Backtones explore the meaning of life (and the tender nature of fresh produce) in the first video from the band's self-titled third album. Hank Schyma: Guitar, Vocals John Griffin: Bass, Vocals Todd Sommer: Drums And a cast of thousands... Production: Zenfilm Executive Producer: Merideth Melville Director: W. Ross Wells Director of Photography: Wayne Forster Unit Production Manager: Jarrod Gullett First Assistant Director: Marissa Lovely First Assistant Camera: Justin DeGuire Gaffer: Richard Lacy Key Grip: David Zenteno Best Boy: Michael Turrin Electrician: Scott Marett Set Intern: Tracy Jemison Cameras and Lenses: Panavision Plus 8 Houston Lighting and Grip: MC Lighting and Production Services Location: Foodarama Stores Houston Big Rolling Stage: Gen Quintanilla