Budweiser Superbowl commercial shows lonely, down on his luck white dog that gets no love. When he witnesses a parade going by and sees a dalmation beside a firefighter being cheered as they pass, he stumbles into an alley, then gets chased away by a black dog, then splashed with mud by a passing car. The dark mud spots on his white fur make him look like a dalmation, so he runs back to the parade where he is taken up by the queen of the parade. She hugs him and gets mud all over her face. The background music is "Ain't That a Kick in the Head?"