Leveraging Web 2.0 in healthcare is explained by Melanie Matthews, executive VP and COO of the Healthcare Intelligence Network. She uses real-life examples to showhow the Mayo Clinic, UAB Health System and the Medical University of South Carolina benefit from exposure on YouTube and iTunes and how Web 2.0 can extend the marketing reach for health products and services. Visit http://www.hin.com/cgi-local/link/news/pl.cgi?webvideo to learn more about leveraging Web 2.0 technologies in healthcare.