Zach was asked to make an ad for Ab­so­lut Vod­ka as part of their on­go­ing artist se­ries. He agreed as long as he got to do what he want­ed with­out any re­stric­tions. He asked his friends Tim Hei­deck­er and Er­ic Ware­heim of "Tim and Er­ic's Awe­some Show, Great Job" to join him in cre­at­ing the spot.