ALL of the footage and con­tent con­tained in this video is orig­i­nal.

This video ad­dress­es how in­ef­fi­cient our emer­gen­cy alert/warn­ing sys­tems are. Cell broad­cast­ing is a cel­lu­lar based warn­ing sys­tem that us­es mo­bile phones to alert peo­ple of im­pend­ing dis­as­ters. Un­like, many ex­ist­ing SMS (text mes­sage) alert ser­vices, cell broad­casts alert peo­ple spe­cif­ic to a ge­o­graph­ic area.

My name is Ian Cofrin and I’m from Boul­der CO. I’m a 24 year old stu­dent at the Uni­ver­si­ty of Col­orado. As a for­mer fire­fight­er, I’ve wit­nessed the life sav­ing abil­i­ties of ear­ly warn­ing. I’ve spent the past year spread­ing the word about cell broad­cast­ing, be­cause it has the po­ten­tial to be one of the great­est life sav­ing tech­nolo­gies in his­to­ry. This sys­tem is both fast and ef­fi­cient. We al­ready have the tech­nol­o­gy; it is time to im­ple­ment it.

Some peo­ple choose to ig­nore world is­sues. They would rather change the chan­nel than get up and take some ini­tia­tive. Whether we like it or not, we are all part of the glob­al com­mu­ni­ty. This video il­lus­trates one of the many ways we can make the world a bet­ter place. As Bertrand Rus­sell said, “The on­ly thing that will re­deem mankind is co­op­er­a­tion.”