ALL of the footage and content contained in this video is original. This video addresses how inefficient our emergency alert/warning systems are. Cell broadcasting is a cellular based warning system that uses mobile phones to alert people of impending disasters. Unlike, many existing SMS (text message) alert services, cell broadcasts alert people specific to a geographic area. My name is Ian Cofrin and I’m from Boulder CO. I’m a 24 year old student at the University of Colorado. As a former firefighter, I’ve witnessed the life saving abilities of early warning. I’ve spent the past year spreading the word about cell broadcasting, because it has the potential to be one of the greatest life saving technologies in history. This system is both fast and efficient. We already have the technology; it is time to implement it. Some people choose to ignore world issues. They would rather change the channel than get up and take some initiative. Whether we like it or not, we are all part of the global community. This video illustrates one of the many ways we can make the world a better place. As Bertrand Russell said, “The only thing that will redeem mankind is cooperation.”