Boarding for Breast Cancer (B4BC) teamed up with Kaitlin Olson and Rob McElhenney from the hit TV show, “It’s Always Sunny in Philadelphia,” to create a tongue and cheek PSA titled, “Boob Snow.” Directed by Bradley Scott and produced by Maneater Productions & Yonderwood, “Boob Snow” is a 1:08 piece that features the two actors Olson and McElhenney, who are married in real life, encouraging couples to do self breast exams regularly and have some fun while they’re at it. Given the humor that they bring to this piece, we can guarantee that you've never seen breast self-exam techniques like these before. "I was honored to be asked to do this public service announcement for B4BC, and to support a cause as important as women's health and breast cancer education, said Kaitlin. Rob and I were grateful to be involved, and hope we help save some boobies." B4BC’s wanted to express that even though it’s important for women to get to know their own breasts, research shows that a significant amount of lumps are found by a woman’s partner so why not explore breast changes together this Valentine’s Day and keep it up regularly!