Brought to you by OIART & the London Musicians Association, Canadian music industry experts Catherine McInnes (Home County Folk Festival), Owen Mackinder (The Birthday Massacre), Rose Cora Perry (ANTI-HERO/"So You Wanna be in a Rock Band?"), & Alicks Girowski (CHRW 94.9) team up to discuss the role of media, and promotions for the 21st century indie rock band. Filmed on location at Aeolian Hall (795 Dundas St E, London, Ontario). Sat Apr 4th, 2009, 12 pm. Check out www.jrma.ca for more information