(FJC) is a retro-style compact SUV by Toyota introduced as a concept at the 2003 Chicago Auto Show and in production form at the following North American International Auto Show. It went on sale in early 2006 as a 2007 model and features styling reminiscent of the original FJ-series Land Cruisers from the 1960s (particularly the front fascia and wrap around rear windows) , and is based on the Land Cruiser Prado platform, which is also used by the 4Runner. The FJ Cruiser is only sold in North America. The FJ cruiser was not originally intended for production but due to enormous consumer response about the car following the North American International Auto Show, production eventually began in early 2006. All FJ Cruisers are built in Hamura, Japan. The FJ Cruiser competes with the Nissan Xterra, Hummer H3, the Jeep Wrangler Unlimited, the Suzuki Grand Vitara and the new Dodge Nitro. Base pricing is between US $21,910 and US $24,145(including the TRD Special Edition)([2]). At 183.9 inches in length, the FJ Cruiser is the longest compact SUV offered in North America, slotting between the smaller RAV4 (181.1 in. overall length; originally rumored to be replaced by the FJ Cruiser) and the mid-size Highlander (184.6 in. overall length). The addition of the FJ Cruiser adds a sixth SUV in Toyota's American lineup, meaning Toyota will have two compact SUVs (the RAV4 and FJ Cruiser), two mid-size SUVs (Highlander and 4Runner), and two full-size SUVs (Sequoia and Land Cruiser). One in each category is biased for on-road use, while the other caters to more off-road enthusiasts (though the Sequoia & Land Cruiser are body on frame SUVs, the Sequoia is generally more car-like). It is also Toyota's only current vehicle to use the name TOYOTA spelled out across the grille instead of the corporate emblem, another nod to the classic FJ40 and to older Toyotas before the introduction of the emblem in the early 1990's.